Course curriculum

  • 1

    Section 1: Introduction to SEO

    • 1.1 Welcome to this short course!

    • 1.2 Introducing SEO

    • 1.3 What this course will cover

    • 1.4 What you’ll learn

    • 1.5 A note on completing this course

    • 1.6 Section 1 quiz
  • 2

    2.1 Welcome to section 2

    • 2.1 Welcome to section 2

    • 2.2 Introduction to search engines

    • 2.3 Understanding how search engines work

    • 2.4 Understanding crawling

    • 2.5 Understanding indexing

    • 2.6 Understanding ranking

    • 2.7 Google's 200 Ranking Factors

    • 2.8 Search Engine Result Pages (SERPs)

    • 2.9 The difference between paid and organic search

    • 2.10 Organic search formats

    • 2.11 The global search engine landscape

    • 2.12 How Australians search

    • 2.13 SEO techniques

    • 2.14 Section 2 quiz
  • 3

    Section 3: On-page optimisation

    • 3.1 Welcome to section 3

    • 3.2 Introducing on-page optimisation

    • 3.3 Know your target audience

    • 3.4 Getting started on keyword research

    • 3.5 Using SEMrush for keyword research

    • 3.6 Analysing keyword research

    • 3.7 Long tail vs short tail keywords

    • 3.8 Understanding search intent

    • 3.9 Applying your keyword research

    • 3.10 Optimising beyond content

    • 3.11 Key on-page SEO elements to optimise

    • 3.12 Section 3 quiz
  • 4

    Section 4: Off-page optimisation

    • 4.1 Welcome to section 4

    • 4.2 Introducing off-page optimisation

    • 4.3 Off-page SEO overview

    • 4.4 Understanding backlinks

    • 4.5 Managing backlinks

    • 4.6 Conducting a backlink audit using SEMrush

    • 4.7 How to encourage backlinks

    • 4.8 Understanding brand mentions

    • 4.9 Understanding social media signals

    • 4.10 Using local SEO

    • 4.11 Section 4 quiz
  • 5

    Section 5: Technical optimisation

    • 5.1 Welcome to section 5

    • 5.2 Introducing technical optimisation

    • 5.3 Technical SEO overview

    • 5.4 Managing the technical side of technical SEO

    • 5.5 Using Google Search Console

    • 5.6 Improving crawlability

    • 5.7 Using Screaming Frog to crawl a website

    • 5.8 Optimising Core Web Vitals

    • 5.9 Making your site secure

    • 5.10 Optimising site speed

    • 5.11 Being mobile-first and mobile-friendly

    • 5.12 Using structured data

    • 5.13 Section 5 quiz
  • 6

    Section 6: Developing & evaluating SEO strategies

    • 6.1 Welcome to section 6

    • 6.2 Evaluating SEO performance

    • 6.3 Using SEMrush’s site audit tool

    • 6.4 Measuring success

    • 6.5 Developing an SEO strategy

    • 6.6 SEO strategy template

    • 6.7 Developing SEO action plans

    • 6.8 SEO action plan template

    • 6.9 Evaluating SEO strategies

    • 6.10 Preparing and communicating SEO recommendations

    • 6.11 SEO performance report template

    • 6.12 Considering international SEO strategies

    • 6.13 Being mindful of legal and ethical considerations

    • 6.14 Section 6 Quiz
  • 7

    Section 7: SEO summary

    • 7.1 Welcome to section seven

    • 7.2 Key takeaways

    • 7.3 The future of SEO

    • 7.4 How to keep your knowledge up to date

    • 7.5 Congratulations!